My Projects
Here is all the social media content I have created.
videos, mockups, and graphics
For these two ads, we were tasked with creating an Instagram Reels ad for TOMS and a Facebook newsfeed ad for Simply.
We were pretty much given free rein, as long as we used best practices for the platforms, stayed on brand, and included a custon GIF.
We were tasked with creating an advertisement that used storytelling to engage viewers; we had to create a storyboard and then source either stock or our own video clips and audio. I chose to create a Papa John's ad as I thought the story of a farm-fresh tomato going from the vine to someone's table would be interesting.
Unfortunately, I was unable to find all the video clips I needed from stock websites, leading me to make the creative decision to pivot the direction. I would end up simplifying my story and adding audio from a Papa John's video.
I still think the underlying story I was trying to tell is definitely there. You can see my original vision using my storyboard below.
These are animated GIFs I created for a marketing and digital design class. I utilized a variety of Photoshop tools, techniques, and animation principles to create both of these.
The Coca-Cola GIF is a general-use animated ad. It might go in a blog or articles as a visually interesting, and I catch an advertisement.
The Caribou Coffee GIF is more subtle and is more for social media use.
This video ad was created as an exercise in identifying target audiences and brand voices; I then had to create a video ad that stayed consistent with both.
The target audience is primarily males, with secondary females in their 16-34s, in urban and suburban areas, with an income of $25k-$100k.
The made-up brand, AD Blocker Pro, needs to be portrayed as humorous and honest, with slightly edgy humor.
This ad was created for a group presentation where three other students and I created an ad campaign for Red Bull. We laid out SMART goals, timelines, messaging, sponsorships, hashtags, and more.
We settled on a #CreateYouWings campaign where fans could submit custom Red Bull can designs, we would track votes using likes and comments, and we would track submissions using the custom hashtag #CreateYouWings. The winner would get their design produced, with second and third getting adequate prizes as well. The main benefit of this campaign would be market research; the fans themselves would show us exactly what they want from Red Bull, allowing us to better reach and market to them.
This is a moodboard I created for our group, as well as a mock post I showcased the campaign, hashtag, and campaign instructions.
This Taco Bell ad was an in-class tutorial. We were given links to all the clips and music and instructed on how to edit them in Premiere Pro.
We would later use these skills to create our own ads, where we would have to find the video clips, audio, and music ourselves.
This assignment was similar to the Taco Bell ad. We were told what brand we would be advertising for; however, we had to find the video clips, audio, and music ourselves.
We were allowed to create any type of Oreo ad we wanted, as long as it was at least 8 seconds, followed TikTok best practises like size and aspect ratio, and stayed on brand with Oreo. Which included: fonts, typography, messaging, CTA, and overall branding.
This was a Pinterest ad tutorial we completed in class. We were given all the video clips, audio, and music. We were instructed how to combine and edit these elements into this ad.
This was to teach us techniques we would use later in this class when it came time to create our own videos.
This was a concept for a new Coca-Cola product, Coca-Cola Sparkle. It would be a way for Coca-Cola to adapt to shifts in the market and meet the consumers where they are.
It would be a naturally flavored sparkling water with no sugar. I had to present this project and explain how it would benefit Coca-Cola.