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This was an assignment to create a branding kit for an event; it had to be some type of convention or other large-scale event.

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I decided to create Disco-o'yeah, a disco convention with merch boths, resold products, and clothing from the disco era, and a massive dance floor. I created a logo, flyers, product mockups, and a branding kit. In the branding kit, I laid out the brand colors, fonts, a brand pattern, typography, logo, and alternative logo lockups.

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Below are some logo concepts I created, a moodboard, the flyer for the event, and the final logo.

6 rough sketch disco logo designs.
A disco themed mood board with multiple images of dancing, disco balls, and records. It has a pink, purple, and blue color pallet.
A vector disco event poster design. Depicts a man dancing on a glowing dance floor.
A disco ball logo.

Here are some mock-ups I designed for the Disc-o'yeah convention. We were allowed to create any mockups we desired; however, I wanted to make a mockup of the convention itself, so all the mockups I created were aimed towards that goal.

A dark blue mock up of a booth backdrop, with a disco ball logo pattern.
A disco event billboard mockup. Depicts a man dancing in a retro-wave landscape with a rising disco ball sun.
A black disco T-shirt mock up.
A disco event booth table cloth mockup. It is purple and white with blue text and logo.
Event mock up. Depicts a convention hall with mock booths.
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